How Empathy Can Drastically Improve the Success of Your Marketing

If you talk to a sales rep about a fresh Closed Lost opportunity, they’ll often dismiss the prospect’s buying decision as “wrong” or “irrational.” From their perspective, that may be true — but this approach does little to help you improve your marketing and sales outreach.

In this session, we’ll discuss how you can leverage empathy to better understand what your prospects are looking for and craft messages that are like an arrow through the heart.

Topics Covered:

  • What true empathy looks like
  • Connecting with your buyer’s spoken and unspoken needs  Interpreting digital body language
  • Incorporating empathy into your marketing messaging
  • Developing a deeper understanding about why you win and lose


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Ran on: March 31, 2017 Andrea Tarrell