User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be so minor to us, however these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink your client base.
On the other hand, making these small changes could be just the kickstart your product needs to expand and catch on within other demographics.
This session will detail how to identify and overcome unconscious bias in order to achieve the maximum client or consumer base possible.
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